Construct theoretically informed arguments that are supported by a range of evidence from both practitioner and academic sources

Feb 15, 2024

Construct theoretically informed arguments that are supported by a range of evidence from both practitioner and academic sources

Based on the proposal attached!!!!

You are required to submit an individual essay of 5,000 words (+/- 10%) which should be based on your chosen topic : Air connectivity and intermodality

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1 Demonstrate the following knowledge and understanding:
Demonstrate a critical understanding of current developments within the [relevant industry for your pathway] industry and how these are informed by appropriate current academic discourse and debate. Consequently, demonstrate an awareness of how theory and practice are integrated to ensure specific objectives and targeted outcomes are informed by current research and practice.

2 Demonstrate the following skills and abilities:
Critically evaluate current marketing practice and research paying particular attention to gaps and contradictions in the current knowledge base.

The Essay has two parts as follows:

Part 1 (4,000 words including Introduction and Conclusion) is a written essay that requires you to summarise a range of key academic and practitioner information sources, to critically analyse them and to demonstrate how you have synthesised the articles in relation to complex debates within a given essay question.

Part 2 (1,000 words) is a critical reflection of the issues presented in part 1 of the essay in relation to implications for a range of relevant stakeholders within practice, policy and academic research; you may consider additional implications applicable to your context, but in all cases focus on what has been learned from the findings of your research.

The essay must adhere to the word limit.

The format is an essay, but the style must be formal, serious and ‘academic, therefore we suggest that you avoid writing in the first person (“I”); rather the third person is recommended (e.g. it can therefore be suggested that…).
You may include headings and subtitles and a contents page if you feel this will help you to stay focused and create clearer sign-posting for the reader.
The best essays will demonstrate a deep understanding of the key issues of your debate (derived from your research) and ownership of the essay resulting in a critical conclusion.

The following format/structure should be observed for your essay and the sub-points are indicative of the content to include in each section:

  1. Introduction
    a. Define the scope of the question (i.e. your interpretation and focus).
    b. Give brief contextual or background information
    c. What key authors/works/academic frameworks will you be drawing on?
    d. Set the direction for your essay
  2. Major Themes (Literature Review part 1)
    a. Introduce your major themes
    b. Explain the connection to your research question and how each theme helps address the task
    c. What evidence are you providing to support your arguments?
  3. Critical Reflection (Literature Review part 2)
    a. Consider the implications of your findings from your major themes in terms of implications for practice, policy, academic research etc.
    b. Highlight challenging, but relevant outcomes with flair and imagination
    c. Demonstrate learning from the overall task
  4. Conclusion
    a. Draw the key points together
    b. Come back to the overall argument
    c. How have you demonstrated your central point?
    d. Answer the question!
  5. Bibliography – IMPORTANT
    a. The bibliography should comprise a variety of sources with a minimum of 12-15 academic journal articles forming the core debate of your essay.
    b. ‘Other’ types of references should also be used to make the essay both current and ‘colourful’, so you should aim for about 25-30 in total.
    c. Categorise academic journals separately.

• Construct theoretically informed arguments that are supported by a range of evidence from both practitioner and academic sources
• Identify key quantitative and qualitative data related to the research question and conduct a comprehensive analysis of both as an evidence basis.
• Demonstrate independent analysis and the ability to synthesise evidence from different perspectives.
• Produce critical conclusions and recommendations that have validity and follow logically from the arguments.

  • Exceptionally good understanding of the subject. Critical analysis evident throughout. A well thought through discussion of the topic.
  • Very clear evidence of thorough academic background reading. Key themes identified and key authors/texts/journals listed. Already a clear direction for the study is evident.
  • The work will be well argued and the conclusions will follow naturally from the evidence presented. No doubt will be left in the reader’s mind as to their validity. A conclusion that contradicts perceived wisdom and is well justified will be particularly welcomed.
  • A highly developed understanding of the topic leading to challenging, but highly relevant outcomes. Demonstrating flair and imagination.
  • Consistent use of references. Perfect referencing throughout using the Harvard System. Excellent grammar, spelling and visual appeal.

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