Identify your company’s two most important international markets of operation

Feb 15, 2024

Identify your company’s two most important international markets of operation

Assignment Title: Analysis of International Marketing Strategy
Select ONE company of your choice from the list below. Your company may be any of the following:
A manufacturer
A social media operator
An advertising agency
A service provider (includes all service sectors such as healthcare/ airlines/ financial institutions/ food and beverages etc.)
An online retailer
An offline retailer
An online and offline retailer

The following areas must be discussed:
Part 1 (1600 words):
a) Identify your chosen company’s two key international marketing strategies. In this section you should identify what, in your opinion, are the two key strategies. Your company will most likely have many strategies, but you should focus on the two that you think are their main competitive advantages.
Areas that you may want to consider, but are not limited to are:
The use of technology
Customer segments
Being in a blue ocean
Product innovations
Brand strategy
Use of data
Countries of operation

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b) Identify your company’s two most important international markets of operation. You should identify which are the two most important markets for your company and support your chosen markets with evidence (you must choose 2 separate countries).

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