plan and explain a strategic marketing approach to a market situation of your choice.

Feb 15, 2024

plan and explain a strategic marketing approach to a market situation of your choice.

Topic:
is to plan and explain a strategic marketing approach to a market situation of your choice. You must use the same
company that you used in assessment 1. The assessment will cover the following tasks: 1. How is the market
changing / predicted to change? 2. What strategies would you recommend to achieve competitive advantage?
You should indicate the underpinning theory and make a recommendation that contains a topical issue e.g.,
sustainability, digital etc.

Description
. Presentation – commercial-standard information (max 6 slides, excluding title and reference slides). Students
will be given examples of industry-standard PowerPoint presentations to see the quality required. Avoid e.g. a
simple bullet point list of key points. The slides will need to be a rich mixture of data and graphics.
b) Accompanying notes – The accompanying notes need to be detailed and explanatory, and be no more than
1500 words in total (split over the number of PowerPoint slides).
c) Accompanying narration – clear, explanatory voice-over that articulates the key elements, lasting no more than
15 minutes (using the inbuilt narration function in PowerPoint). This link shows how to record your voice over
narration –
https://support.microsoft.com/en-us/office/record-a-slide-show-with-narration-and-slide-timings-0b9502c6-5f6c-40aeb1e7-e47d8741161c

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