Signature Assignment: Part B: Strategic Marketing Plan On Coca Cola

May 8, 2023

Signature Assignment: Part B: Strategic Marketing Plan On Coca Cola. Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed. SourceWhat    it MeasuresDataPotential    Usage Example: Sales dataMonthly sales by specific productAverage sales that month in US   dollars for each of 10 products. Data can be segmented by business and   consumer markets.Can be used for trend analysis,   projections, and to measure effectiveness of promotions.      Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed. SourceWhat    it MeasuresDataPotential    Usage Example: retail store analyticsDollar value of sales by quarter by   major product categoriesTotal sales of major playersMarket Share AnalysisSeasonal patterns      Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed. SourceWhat it MeasuresDataPotential Usage Example: Focus groupProduct usage, motives, identify   group level satisfaction, decision process, etc.QualitativeIdentify different reactions of   market segments to product. Identify marketing opportunities, product/service   flaws and opportunities      Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed. CRM    TouchpointPurpose    & CRM ObjectiveDataPotential    Data Usage Example: Customer profile   information on websiteStarts the account for visitors:   name, geography, email address (Customer acquisition)Presale: geographic location;   customer id, source of referenceEmail addressPost sales: address, product   purchased, quantity, price.Track new and returning customer   counts, total period purchases by customer ID, geographic sales data. Can be   used for loyalty rewards, retention, and targeted marketing.© 2023  BrainyEssays.com

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