You have been hired as a consultant to help to prepare for international expansion. Provide a brief overview of the chosen organisation and the rationale for going international.

Feb 15, 2024

You have been hired as a consultant to help to prepare for international expansion. Provide a brief overview of the chosen organisation and the rationale for going international.

Description
Need to be an Domestic Business,only one market and a local Business based in the Uk only.
A successful local organisation is seeking to expand its business internationally for the first time. You have been
hired as a consultant to help to prepare for international expansion. You must advise upon the development of an
internationalisation strategy to cover the following:-

  1. Provide a brief overview of the chosen organisation and the rationale for going international.
  2. Critically discuss which country you would recommend them to enter.
  3. Demonstrate application of the relevant academic theory/models related to the process of international market
    selection and entry strategies.
  4. Discuss typical barriers that will be faced as the organisation expands internationally.
  5. Based on your analysis, critically evaluate a relevant implementation approach for the internationalisation
    process for the specified target market.

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